TRACY MARCUS

CREATIVE BRIEF

For the Tracy Marcus swimsuit cover-up collection, the vision was to capture effortless luxury — feminine, soft, and refined. I was entrusted with recreating the aesthetic of their original campaign, photographed in Turks & Caicos, to ensure a seamless continuation of the brand’s visual story. Working closely with the team, we designed and built a custom set that echoed the light, airiness, and natural beauty of the original location, honoring the spirit that defined the collection.

MOOD BOARD & LIGHTING

Our final mood board was intentionally simple yet impactful, emphasizing both the overall mood and lighting approach. We combined strobes, diffusers, and v-flats to craft a natural-looking light that beautifully complemented the lifestyle imagery.

BEHIND-THE-SCENES

We had the “A-Team” on this project, and I couldn’t be more proud of the imagery we created together. The energy on set was incredible — fun music, lots of laughter, and seamless teamwork throughout. Our set designer built a massive backdrop that perfectly replicated the wall from the Turks & Caicos location. I feel truly lucky to collaborate with such an amazing team!

EDITING REVIEW

While the client was selecting her final images, I prepared a presentation showcasing retouching examples and options. We then had a call to review the editing styles and discuss any additional adjustments she might want.

My goal is always to ensure the editing style is fully approved before any retouching begins. This approach keeps communication clear, provides a seamless client experience, and helps us stay on track with the production schedule.