HATCH

CREATIVE BRIEF

Test Shoot

The vision for this test shoot was to create imagery that aligned with HATCH’s elevated, fashion-forward approach to modern motherhood. I set out to blend softness and strength — capturing women in a way that felt both aspirational and real. Drawing from HATCH’s signature aesthetic, the direction leaned into clean lines, muted tones, and effortless styling. The goal was to create a range of content that felt editorial yet approachable, with imagery that could live beautifully across web, social, and campaign use.

MOOD BOARD

The mood board for this shoot was rooted in soft tones, clean lines, and elevated simplicity — all inspired by HATCH’s signature aesthetic. I pulled references from editorial fashion and modern motherhood campaigns to shape a look that felt both timeless and fresh. With a focus on natural light, muted palettes, and relaxed poses, the visual direction set the tone for capturing honest, beautiful moments that feel stylish yet grounded.

BEHIND-THE-SCENES

This test shoot was a true labor of love — pulled together on a small budget with minimal assistance and a whole lot of passion. Using a real mom as our model, I guided her through posing to reflect the refined, effortless aesthetic of the HATCH brand. We shot in our spare time, kept things simple, and had so much fun creating something that felt both beautiful and real. In a sweet full-circle moment, she welcomed her baby girl just one week after the shoot, making the experience even more special.