We created imagery for Soothe Beginnings that blended natural beauty, authentic connection, and intentional storytelling. Each image was crafted to resonate with real mothers — highlighting the pacifier as a comforting solution for both baby and mom. As this was the launch of a new brand, we needed to build a strong initial asset library for use across marketing platforms — from the website and social media to promotional materials. It was important to feature a diverse range of real moms and their babies to ensure the brand felt both approachable and relatable from the start. Through a mix of product and lifestyle imagery, we created a healthy, versatile content library that supports the brand’s story and speaks directly to its audience.