RENEW CHIROPRACTIC

CREATIVE BRIEF

For the Renew Chiropractic shoot, the creative direction centered on celebrating motherhood with empowering, joyful, and authentic imagery. We photographed real moms and their children in a mix of portraits and lifestyle moments to create a diverse content library. The goal was to visually reflect the care, connection, and community that Renew stands for — and provide versatile imagery for their website, social media, and beyond.

MOOD BOARD

The mood board for the Renew Chiropractic shoot was centered around themes of motherhood empowerment, joy, and everyday connection. We aimed to celebrate the beauty and strength of real moms by featuring several mothers and their children on set — allowing us to capture a range of stories that feel relatable and uplifting. With a mix of portraits, candid action shots, and relaxed lifestyle moments, our goal was to create a rich variety of visuals that could serve across Renew’s website, social media, and overall brand presence.

BEHIND-THE-SCENES

We had such an incredible team on set for the Renew Chiropractic shoot, and I’m genuinely proud of the work we created together. Over the course of our 1.5-day production, the energy was upbeat and collaborative — with music playing, plenty of laughter, and everyone showing up fully in sync. Each team member handled their role with focus and care, helping us stay on schedule without ever feeling rushed. It was one of those shoots where everything just flowed, and it was a joy to bring the Renew brand to life with such a talented crew.

PRODUCTION WORKBOOK

For our brand shoot with Renew Chiropractic, the production workbook played a key role in setting us up for a smooth and successful day. It brought together all the shoot details — from creative direction and location notes to timing, wardrobe, and shot lists — into one clear document. The client reviewed and approved the workbook ahead of time, which gave us the green light to send it to the entire team. This step ensured everyone was aligned before arriving on set, creating a shared understanding that made the shoot feel organized, efficient, and easy from start to finish.